We often hear from our users, “How do I get synced?” It’s an important question and even though you may have a killer track, there’s more that can be done to give your song the best chance to be discovered.
Here are some of the most common tips to get your song noticed, heard and synced by our licensing team as well as our vast network of clients.
1) Tagging your songs
This is a big one! We often come across songs which have been incorrectly tagged or not at all. Without concise, accurate tagging, your song will not be found no matter how great it may be! There are thousands of songs available and you want to give your music the best chance to be found. In addition, tagging your own music is highly advised as who knows your music better than you? Remember that every song is different and should be treated as such. Adding keywords and moods which accurately describe your songs will help them stand out.
2) The importance of a profile picture
Having a great profile picture that accurately represents your product, tells the world and any potential buyers that you are a creator who takes their art and product seriously. Poor quality photos can look amateurish and do little to help you and your business.
A good-quality, captivating profile picture is an important first impression. It’s usually the first thing that people see, especially true for us as we tag hundreds of songs every day.
Your profile picture speaks volumes about you and your music – if it makes sense to you, make it as artistic as you like, but remember to keep it professional.
3) Titling songs correctly
Your song title should only be the song name and should not include additional information. For example: Which one do you think works and looks better?
“A Beautiful Beach – 24BIT – WAV – VOCAL MIX” OR “A Beautiful Beach”?
Leaving extra information in the title may lead music users to believe the song is a work in progress. It’s also a good idea to have your title accurately represent your song. A lot of pitching comes down to selling and creating a listening environment, atmosphere and mood.
4) Include different mixes of your songs (e.g. instrumentals)
Soundscapes and ambiences (ocean wave, birds, crickets, etc.) in your music are great and could be exactly what a potential buyer wants, but we recommend creating and uploading a no ambience version as well to give buyers more options. Don’t forget to include instrumental mixes and any stems as well.
5) Song Fade-ins/outs
Visual projects need the most flexibility when mixing a song into a scene, therefore songs with a definite start and end are more preferable than songs with fade-ins or fade-outs. If your artistic vision calls for such, it may be a good option to do a mix version with a definite start and end, again to give potential buyers the option.
6) Create playlists
Utilizing Songtradr’s playlists means you can share any number of songs easily by sending links to collaborators, industry colleagues or potential buyers. To make things even easier, the auto-updating playlist function allows you to edit your playlists without having to resend links. Don’t forget you can also let others know what’s going on in your world by sharing your playlist links on social media.
7) Power of the pitch
Before sending your music for a pitch, it’s a good idea to research the TV show, film, advertisement or project. Time-poor industry professionals appreciate pitches of good quality production which are well-thought-out and not random, therefore increasing your chances of landing the license! Furthermore, songs with generic or dual-meaning lyrics are easier to license, meaning usage of the song is less restricted to a specific scenario or place.
8) Use resources such as Youtube to your advantage
Place your Songtradr song link under any Youtube videos to create an additional pipeline for buyers to discover your music.
9) Submitting to Wanted Listings
Being accurate with your Wanted submissions will help position your music in a good light with our licensing team and network of buyers. Our Wanted Listings are constantly updated so checking them regularly to seek out the ones which fit songs in your catalog will increase your chances of being noticed and perhaps licensed. If you’ve followed the steps we suggest and your music is good, you have an excellent chance of catching the ear of our music licensing team. Even if your song doesn’t quite fit the brief for one project, it may be remembered and chosen for another. So don’t submit to one listing, then sit back and wait or give up. You’ve heard it before and it’s true; persistence is key.
At the end of the day, we are firm believers that great music will find its way to the top, and we’re here to help that happen! Covering these basic tips will help give your music that extra boost to be discovered and used.